--- title: Portal-iQ Blog | Mike Eastwood description: "Mike is a self-confessed Marketing Geek. After decades of building websites (he built his first website in 1994) Mike had a blinding flash of the obvious: “nobody really wants a website – they want more traffic, more leads and more customers”. Yes, you still need a website, but the ultimate aim is to grow your business with less friction. So, HubSpot was an obvious fit.\n\nWebalite started its journey with HubSpot in 2016 and quickly became a Certified Partner Agency. Since then, the team have worked with clients around the world – including other HubSpot Partners – building integrations, customising the CRM, building HubSpot sites and working with people to get the most out of HubSpot.\n\nWebalite works with organisations on strategy, systems, sales and marketing.\n\nIn 2022, Webalite was accepted into HubSpot’s App Accelerator. Here, the team created Portal-iQ, the world’s first fully automated HubSpot audit that runs up to 72 benchmarks to help you work smarter with HubSpot.\n\nMike has been recognised as a HubSpot Community Champion – since 2019 – for helping other HubSpotters in the community." image: https://portal-iq.com/hubfs/Feature%20Images/portal-iq.com_1200x630px.png --- [Skip to content](https://portal-iq.com/blog/author/mike-eastwood#main-content) - [Home](https://portal-iq.com) - [Pricing](https://portal-iq.com#pricing) - [About Us](https://portal-iq.com#about-us) - [Support](https://portal-iq.com/customer-support) [![Portal-iQ Logo](https://portal-iq.com/hs-fs/hubfs/logos/Portal-iQ-logotype-330066-180x60px.png?width=180&height=60&name=Portal-iQ-logotype-330066-180x60px.png "Portal-iQ Logo")](https://portal-iq.com) # Learn how to work smarter with HubSpot ## Posts by Mike Eastwood: [![Why Clean HubSpot Data Matters More Than Extra Features](https://portal-iq.com/hs-fs/hubfs/website%20images/data-quality-blog-post-20260421.png?width=365&name=data-quality-blog-post-20260421.png)](https://portal-iq.com/blog/why-clean-hubspot-data-matters) ## [Why Clean HubSpot Data Matters More Than Extra Features](https://portal-iq.com/blog/why-clean-hubspot-data-matters) HubSpot portals often look fine during everyday use, being that records populate and reports load... [![How Healthy Is Your HubSpot Portal?](https://portal-iq.com/hs-fs/hubfs/Blog%20images/Sample-Portal-Audit-Summary-1440x900px.png?width=365&name=Sample-Portal-Audit-Summary-1440x900px.png)](https://portal-iq.com/blog/how-healthy-is-your-hubspot-portal) ## [How Healthy Is Your HubSpot Portal?](https://portal-iq.com/blog/how-healthy-is-your-hubspot-portal) HubSpot portals don’t usually fail in immediately obvious ways. When something goes wrong, systems... [![How many Super Admins should I have in our HubSpot Portal?](https://portal-iq.com/hs-fs/hubfs/Blog%20images/super-admin-screenshot-from-portal-iq-1440x900.png?width=365&name=super-admin-screenshot-from-portal-iq-1440x900.png)](https://portal-iq.com/blog/how-many-hubspot-super-admins) ## [How many Super Admins should I have in our HubSpot Portal?](https://portal-iq.com/blog/how-many-hubspot-super-admins) Less is more when it comes to Super Administrators or, more concisely, fewer Super Admins is less... [![HubSpot's 'go to other' action simplifies your workflows.](https://portal-iq.com/hs-fs/hubfs/Feature%20Images/app.hubspot.com_workflows_1200x630.png?width=365&name=app.hubspot.com_workflows_1200x630.png)](https://portal-iq.com/blog/tip-use-hubspot-action-go-to-other-to-improve-your-workflows) ## [\[TIP\] Use HubSpot action 'Go to other' to improve your workflows.](https://portal-iq.com/blog/tip-use-hubspot-action-go-to-other-to-improve-your-workflows) HubSpot workflows can get complicated. The "Go to other action" action is ideal for simplifying... [![How to add Anchor Links, in the HubSpot CMS, the right way.](https://portal-iq.com/hs-fs/hubfs/Blog%20images/app.hubspot.com_blog_2159974_editor_1200x630px.png?width=365&name=app.hubspot.com_blog_2159974_editor_1200x630px.png)](https://portal-iq.com/blog/add-anchor-links-in-hubspot-the-right-way) ## [\[TIP\] How to add Anchor Links, in the HubSpot CMS, the right way.](https://portal-iq.com/blog/add-anchor-links-in-hubspot-the-right-way) Anchor Links are a perfect way to add navigation that takes your visitor to a particular section of... - [Home](https://portal-iq.com) - [About Us](https://portal-iq.com#about-us) - [Pricing](https://portal-iq.com#pricing) - [How Portal-iQ Works](https://portal-iq.com/how-portal-iq-works) - [Partner Programme](https://portal-iq.com/partner-programme) - [Partner Branded HubSpot Audits](https://portal-iq.com/partner-branded-hubspot-audits) - [Customer Support](https://portal-iq.com/customer-support) - [Contact](https://portal-iq.com/contact) - [Blog](https://portal-iq.com/blog) - [Feedback](https://portal-iq.com/feedback) - [Terms & Conditions](https://portal-iq.com/terms) - [Privacy Policy](https://portal-iq.com/privacy-policy) - [Home](https://portal-iq.com) - [About Us](https://portal-iq.com#about-us) - [Pricing](https://portal-iq.com#pricing) - [How Portal-iQ Works](https://portal-iq.com/how-portal-iq-works) - [Partner Programme](https://portal-iq.com/partner-programme) - [Partner Branded HubSpot Audits](https://portal-iq.com/partner-branded-hubspot-audits) - [Customer Support](https://portal-iq.com/customer-support) - [Contact](https://portal-iq.com/contact) - [Blog](https://portal-iq.com/blog) - [Feedback](https://portal-iq.com/feedback) - [Terms & Conditions](https://portal-iq.com/terms) - [Privacy Policy](https://portal-iq.com/privacy-policy) ### Portal-iQ We're based in Webalite's New Zealand Office: 1st Floor, 49 Courtenay Place, Te Aro, Wellington 6011, New Zealand. [Follow us on Facebook](https://www.facebook.com/portal-iq) [Follow us on LinkedIn](https://linkedin.com/company/portal-iq) [Follow us on Twitter](https://twitter.com/portal_iq) ### Privacy First Portal-iQ is committed to protecting and respecting your privacy, and we’ll only use your personal information to administer your account and to provide the products and services you requested from us. If you opt-in to our email list, from time to time, we would like to contact you about HubSpot Tips & Tricks, our products and services, as well as other content that may be of interest to you. For more details check our [Privacy Policy](https://portal-iq.com/privacy-policy). We never use artificial intelligence (A.I.) to analyse data.